Areas of SEND

Areas of SEND

Finding the right products can feel overwhelming.

We organise our collection by areas of need so you can shop with purpose, not confusion.

In the United Kingdom, SEND stands for Special Educational Needs and Disabilities.

The SEND Code of Practice (2015) helps guide schools, families, and professionals in understanding the kinds of help a child or young person may need to shine.


Read more about the four key 'Areas of SEND' below to help refine your search for items that will encourage, engage, and delight:

For children who may:


• Find speech, language, or communication tricky
• Struggle to understand or use spoken words
• Need help with social communication (like turn-taking or conversation skills)
• Be on the autism spectrum (ASC, including Asperger's)

For children who may:

• Learn more slowly than others their age
• Have moderate, severe, or profound learning difficulties
• Have specific learning differences, like:
• Dyslexia (reading/spelling)
• Dyscalculia (maths)
• Dysgraphia (writing/motor skills)

For children who may:

• Have ADHD or ADD
• Experience attachment difficulties
• Feel anxious, low, or struggle with mental health
• Show behaviours linked to hidden worries or emotions

For children who may:

• Have a hearing or visual impairment
• Experience both (multi-sensory needs, e.g deafblindness)
• Live with a physical disability or health condition affecting mobility or strength

A child may have needs in more than one area.

These are not labels, but guiding criteria that help caregivers plan support, unlock funding, create brighter learning journeys, and better understand how to love and support children.

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Accessible & Inclusive

We cater to a wide range of ages and needs.