Our Mission
Our dream is to be your trusted one-stop Den for all things sensory and SEND.
We don't just stock tools and resources, we provide thoughtful guidance and carefully chosen products that truly have an impact.
The needs, joys, and challenges of children with SEND are inspiring and varied.
Our role is to stand alongside caregivers (parents, loved ones, educational specialists, and medical professionals) in support of finding ways to let each child's inner sparkle shine.
SEND Visible Icon vs. SEND Hidden Icon
SEND Icon
Hidden Icon
Our Secret Club
We believe every star quality deserves to be celebrated. We also completely understand that some children may not want a spotlight on their diversity.
That's why many of our products proudly feature our tree icon (no brand name or indication of SEND).
Our icon acts as a gentle symbol of the My SEND Den secret club - giving children the respect to enjoy their sensory tools without labels, without explanation, and without drawing attention.
Our little tree says: if you know, you know..and need know no more.
Whether it's through our brand name, our secret icon, or our shared experience, we all belong to a wider SEND community, and that's something truly special to us.